photography business coach
Hi, I'm Janet.
Photographer. Business Strategist. Problem Solver. Your Biggest Cheerleader.
I've spent more than 20 years building a successful photography business, and if there's one thing I've learned, it's that being a great photographer and running a great photography business are two very different skills.
I love photography. But I also love figuring out how to make a business work better.
I was a businesswoman first.
Before I ever picked up a camera professionally, I'd already built a career in business and technology. With a degree in business, a background in software development and technology marketing, and leadership roles including Vice President of IT New Media at The Weather Channel and Assistant Vice President of IT at SunTrust Banks, I brought a different perspective to the photography industry.
When I started my photography business more than 20 years ago, I understood the importance of marketing, customer relationships, efficient systems, and making smart financial decisions. And I knew that talent alone wasn't enough to create a sustainable business.
Over the years, I've combined that business experience with my love of photography to build and maintain a successful six-figure photography business. I've photographed everything from weddings and families to corporate events, headshots, and commercial projects, while personally managing the business behind the scenes. That combination has given me a perspective that I think is especially valuable: I understand both the creative side of photography and the business strategy that makes it profitable.
And I've learned that success isn't necessarily about having the biggest studio, booking the most clients, or working the longest hours. It's about building a business that's profitable, sustainable, and designed around the life you want to live.
my experience
Experience You Can Use
built for longevity
20+ years as a full-time photographer
I've spent more than two decades working as a professional photographer, adapting to changes in the industry and learning what it takes to build a lasting business.
top-tier photographer
A Proven Six-Figure Photography Business
I've built and operated a successful photography business, with firsthand experience in the financial and operational decisions photographers face.
Business Expert
Author of The Photographer's Business Guide
I've put my experience into writing to help other photographers better understand the business behind their art. In addition to the book, I write regularly for Professional Photographer magazine.
photography business tools
Creator of Tools for Photographers
- Studio Lifesaver - Full business management for photographers, including a CRM, online galleries and selling, websites, and social media management.
- Studio Visibility - SEO and AIO for photographers
- GottaSecond - connecting photographers with second shooters and assistants.
elite
Prestigous Clients and Publications
Clients Include:
Let's talk about your business.
Whether you're preparing to turn your passion into a profession or you've been running your photography business for years, I'd love to help you make the next chapter better.
Maybe you need help with one specific challenge. Maybe you're ready for a bigger change. Either way, you don't have to figure it all out alone.